Wednesday, August 22, 2007

Does Commercialization Hurt Snowboarding?

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Interview Exceprt:

I like the change in the industry. I personally think that the technological innovations in snowboards, binding, boots and other gear, have made this sport both safer and more accessible to members of the general public.
While certainly we are all aware that there has been a degree of commercialization, I don't think that commercialization can ever take away from the actual experience you have carving down a mountain of pure granular powder.
So, no - I think that the commercialization, minus the hype, has given us better and safer equipment and now there are millions of people enjoying the coolest sport in the world, not just a few of us.

Zen Master Rama is author of: snowboarding to nirvana and surfing the himalayas.

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